Copy and content writing

Using my words to achieve your goals

Say the right things

in the right way

So, firstly, copy and content are two different things. It’s fine if you didn’t know that, but it means you might need my help.

Copy drives sales, whereas content educates or inspires 💡

Being different things, they need to be written in different ways - not something everyone can do. But you’ve struck gold here because I write both.

Sometimes it’s hard to convince people they need a copywriter or a content writer, but it’s an excellent investment to make. We know exactly how to write for your audience, saying the right things in the right way to get them to click ‘buy’ or keep them engaged and coming back for more.

  • Websites

    Your shop window. I write brand new website copy from scratch or update existing material.

  • Landing pages

    Targeted copy for seasonal or promotional webpages to get those sweet sign-ups or sales.

  • Email campaigns

    People get an average of £35 return on every £1 spent on email marketing. Enough said.

  • A purple circle with a page in it titled 'case study' and a magnifying glass

    Case studies

    Educate people with stories about what you do through the power of a client or service-user’s voice.

  • Blogs and articles

    Educate and inspire your audience with regular, quality blog posts and articles.

  • Social media

    Social media posts and campaigns across Twitter, LinkedIn, Facebook, and Instagram.

Handy website packages

  • Brochure

    The smallest package for small but mighty businesses.

    3-5 webpages
    200-500 words per page
    2 SEO keywords

    £1,000

  • Professional

    A slightly bigger beast for larger businesses.

    6-10 webpages
    200-500 words per page
    3 SEO keywords

    £1,600

  • eCommerce

    A hefty package for hefty sites. Could be a shop or hotel with lots to offer.

    11-20 webpages
    200-600 words per page
    4 SEO keywords

    £2,200

  • Add-ons

    Too unique for an ‘out of the box’ package?

    Customise with:

    • Extra words/keywords per page

    • Ongoing social media content

    • Ongoing blog writing service

Fixed prices to keep things simple. Payment plans available - I got you.

Content marketing

Content is king. It’s a great way to increase traffic to your website while engaging and educating your audience.

And, unlike with paid ads, your content sits on your website and gets ranked by search engines continuously. But ads? When the money stops, the leads stop.

With my content packages, I write content for your business every month for either 6 or 12 months. I only offer this on long-term retainers because it’s the best for you - you won’t see results in only 1 or 2 months, but you absolutely will after 6. Can you imagine the magic after 12? ✨

Leave your content marketing to me so you can spend your time on the bits of your business you do best.

Why regular content?

  • Increase traffic to your website

    • Therefore increasing leads

  • Improve search engine rankings

    • Therefore spending less/no money on ads

  • Engage, educate, and inspire your audience

  • Build brand awareness and trust

6- or 12-month content packages

  • Blogger

    2 blog posts (400-800 words)
    Keywords and research
    Royalty free images
    Alt text and image descriptions

    £450 per month

  • Social blogger

    2 blog posts (400-800 words)
    Keywords and research
    4 social media posts across 2 platforms
    Royalty free images
    Alt text and image descriptions

    £600 per month

  • Pro communicator

    4 blog posts (400-800 words)
    Keywords and research
    8 social media posts across 2 platforms
    1 email newsletter
    Royalty free images
    Alt text and image descriptions

    £1,300 per month

  • Custom

    Create yourself a custom package from these elements:

    • Blog posts

    • Email campaigns

    • Email newsletters

    • Social media posts

    • Sourced/created images

    • Landing page copy/content

How we work together

  • Either via email, direct message, or a free 15 minute discovery call.

    You tell me about the project - I let you know if I can help.

  • I have a project briefing form that tells me about the project, about you, your business, what you do, why you do it, what makes you different etc.

    The form is either filled in by you or we have a call to talk through it and I complete the form - whatever your preference is.

    But either way these questions need to be answered - the more I know the better I can write for/about you.

  • I draw up a contract based on what’s been discussed/what’s in the project briefing form. You review and either ask for edits or sign.

    Project work only starts once the contract has been signed and the 50% down payment has been received. For retainer clients, work starts once the contract has been signed and the first month’s payment has been received.

    This safeguards me against time wasters or people who can’t/don’t want to pay. Unfortunately they are out there.

  • Once payment has been made I start work. You can read more about my writing process above/below.

    I deliver the work as agreed in the contract, usually via Google Docs, and you get two rounds of revisions included - use them wisely!

  • I deliver the first draft and you feed back. Constructive criticism is encouraged - I want this to be everything you want it to be.

    I go away and make any changes, provided they’re in the scope of the work, then the above then happens again for the second draft.

    If you don’t have time to feed back or can’t give me useful, actionable feedback then we won’t be a good fit. More on that here.

  • The final draft and invoice is given to you at the same time (or the final invoice is sent 2 weeks after the first draft has been delivered if you haven’t replied to me by then).

    I’m self-employed and I have bills to pay - delayed payments can really mess that up and cause a lot of stress.

Let’s do this thing!